A friend of mine decided to start up a college designated driving program called Safeway and asked if I would design the logo for it.The program would attempt to reduce the amount of drunk driving on the streets in a college town. They would provide a service similar to a free taxi ride for anyone who had had too much to drink, with a promotional focus on college students. I was really excited about this idea!
To start, they wanted a look of professionalism and dependability. The image of the stop sign (though not in traditional colors) adds a sense of urgency of responsibility to the logo, and the serif font (Minion Pro) seems comfortable and safe, just the look that the founder wanted. At first, all of the letters in Safeway were going to be black, but that looked a little harsh against the yellow stop sign, so I added a gradient of black to light blue to the letters.
No comments:
Post a Comment