Root Beer Label Design

Working on this design was really fun. The project consisted of coming up with a name, logo and bottle label design for a fictional root-beer company. I chose for my company to produce an all-natural type of root-beer, so it was important that the design reflect that.

Even though the root-beer is all-natural and healthier than most other sodas, I still wanted the name and design to be similar to regular sodas, as if this is the new all-natural drink, one that still has that cool, real-soda sort of edge to it. So Spiral became the name. It seemed like a word that had potential for being flexible in the area of design and that would be catchy and easy to implement as a soda name.

The logo (seen here in color, grayscale, and smaller sizes) needed to have a soft, natural feel. I began by using a lot of green, but this caused the problem of making Spiral look like an off-brand of Sprite. So I changed the main lettering to brown in the logo and later used lots of browns in the bottle label design as well. For the logo, I used the Gotham Nights font, which I made into outlines and adjusted slightly by increasing the thinness and thickness of the letters. I also added the white inner lines to add interest and give the letters a three-dimensional feel. The leaf, spiraling over to become the dot of the eye adds a natural element, and the hand-written font used for "All Natural Root Beer" also increases the organic feel.

The bottle became a real adventure as I set out to add some type of spiraling element to it. I eventually decided on having a curve in the label itself. There is a break in the wrap-around in order to emphasize this curve, which is the edge of the background behind the logo.

The ingredients in turn take on a spiraling format themselves, as they run along the edge of this curve on the other side of the break.

The finished product from different angles. You can see how the curve of the bottle label lends itself nicely to the idea of a spiral.

Corporate Identity Design

Bob Luby's Seafood Grill is a restaurant located in Huntsville, Tx. It is a very casual sit down restaurant, but the prices are not very casual since they serve seafood, so the revamping of their logo and company identity needed to reflect both of these qualities.

Some of my inspiration came from the fish tank they have with lots of different little fish in it. They really add to the ambience of the restaurant. So, with the inspiration of a goldfish I designed the logo first.

Letterhead

The letterhead allowed me to delve deeper into a "seaside restaurant" feel with the simple wave-like stroke across the top. Some people see a fishing pole when they look at this, and that coincides with the theme as well.

Envelope

I decided the envelope needed to be a continuation of our fish theme with a transparent fish shape across the right side. The managers often send out gift cards, coupons, and store promo items to customers. Therefore, having an envelope that is eye catching will help ensure that the message doesn't get thrown out with the rest of the not-so-interesting junk mail. 

Promotional Items

Coupons

Billboard

A major problem that Bob Luby's struggles with is their location. Their restaurant is right along the feeder road of Interstate 45, but many people don't know what exit to take to get there and end up passing it up. So a billboard would help tremendously with this.

Business Card

The business card is by far the most daring design of this set. It is the size and shape of a normal business card, except there is a perforated edge across the top that connects a coupon to the other side. So when a manager hands their business card to someone, there is also a promotional item attached to it.

And just to add a little flare to the card, there is a fish tail sticking out the top once the coupon is torn off.

<--- Business card 

with coupon disconnected.

<--- Coupon disconnected from business card. The perforated edge runs across this side, and the tail would just be a cutout, remaining on the top of the business card.