Billboard Design

Verizon becomes Verithin

This was for a group project I was a part of. Our Sam Houston Art Department has a billboard that the Graphics 4 class is responsible for designing each semester.

The assignment was to come up with a spoof of an existing logo in order to promote a social cause or issue. Our group decided to go with an idea I proposed: Verizon becomes Verithin.

The design works well simply because there was no change in the visual aesthetic. The same red gradient that made up the "z" is now transferred to a "t", and the red check mark looks exactly the same. The fact that it is a "very thin" check mark helps promote the idea even more. The tagline was important for getting the message across to the viewer, so we decided to change the "Can you hear me now? Good." to "Am I pretty now? Good." Upon reading this, the viewer can then understand that this is a statement about eating disorders. One glance at the website reference in the corner further confirms this idea.

Then began the actual transfer to the billboard. No easy task.

We started at night because we needed to use a projector to outline the design onto the board. Here we are taping it out.

Zach traces it with a marker while Steven shows him how far off he is. It's harder to trace a fuzzy line of light than you think!

The next day, we began painting in the black letters. It took a lot of precision, even with the tape.

I clean up the edge around the "e" with a little bit of white while Katherine begins on the "t".

We struggled a lot with getting the right gradient, but we eventually decided the best way was to blend in white.

Shawn starts on the check mark.

And I finish up with the gradient, while Zach touches up the website at the bottom. He was so trusting. I could have dropped paint right on his head!

Finished!

"Am I pretty now? Good."

Corporate Identity Design

Bob Luby's Seafood Grill is a restaurant located in Huntsville, Tx. It is a very casual sit down restaurant, but the prices are not very casual since they serve seafood, so the revamping of their logo and company identity needed to reflect both of these qualities.

Some of my inspiration came from the fish tank they have with lots of different little fish in it. They really add to the ambience of the restaurant. So, with the inspiration of a goldfish I designed the logo first.

Letterhead

The letterhead allowed me to delve deeper into a "seaside restaurant" feel with the simple wave-like stroke across the top. Some people see a fishing pole when they look at this, and that coincides with the theme as well.

Envelope

I decided the envelope needed to be a continuation of our fish theme with a transparent fish shape across the right side. The managers often send out gift cards, coupons, and store promo items to customers. Therefore, having an envelope that is eye catching will help ensure that the message doesn't get thrown out with the rest of the not-so-interesting junk mail. 

Promotional Items

Coupons

Billboard

A major problem that Bob Luby's struggles with is their location. Their restaurant is right along the feeder road of Interstate 45, but many people don't know what exit to take to get there and end up passing it up. So a billboard would help tremendously with this.

Business Card

The business card is by far the most daring design of this set. It is the size and shape of a normal business card, except there is a perforated edge across the top that connects a coupon to the other side. So when a manager hands their business card to someone, there is also a promotional item attached to it.

And just to add a little flare to the card, there is a fish tail sticking out the top once the coupon is torn off.

<--- Business card 

with coupon disconnected.

<--- Coupon disconnected from business card. The perforated edge runs across this side, and the tail would just be a cutout, remaining on the top of the business card.